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Women’s football is becoming big business

[2019.07.12, Fri 01:12] Earlier this year Barclays, a bank, became the first ever title sponsor of the English Women's Super League in a deal said to be worth over £10m. On July 5th Alipay, China's electronic-payments giant, announced a 1bn yuan ten-year deal with the Chinese women's football team. The women's game is luring brands which have previously been shut out of the sport because of the way sponsorships of women's teams were bundled with those of men's sides. Avon, a beauty and cosmetics company, became the first to sponsor a women's professional football club, signing an exclusive deal with Liverpool FC Women in 2017. Arkema, a chemicals firm, recently bought the naming rights to the top French women's league in a deal worth €1m a year over three years-peanuts compared with the €15m a year the men's league receives from its main sponsor, but a start. Sixty percent of women's football teams in the biggest leagues now sport front-of-shirt patrons different to those for the men's team at the same club, according to Deloitte. The number of European national associations with dedicated women's football sponsors rose from nine in 2013 to 17 in 2017. Kelly Simmons, director of the professional women's game at England's football association, says that these multi-million-pound deals have been transformative. Google the news >>

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