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Wappier raises $4 million to power data visualization for apps and games

[2019.11.13, Wed 15:05] Wappier is a platform that uses AI models to predict consumer and user behavior, and it just raised $4 million in a seed round. This capital injection will help Wappier plug away at its AI-powered revenue management and data visualization platform. The company says more than 80 apps and games use Wappier, such as NBA General Manager, Wizzo, and Fananees 2. I asked founder Alex Moukas how Wappier applies for mobile games and other apps. Wappier uses its platform to predict how users will behave in apps, and it "Automatically delivers" offers and loyalty programs that fit how that person uses the app or game. Wappier says its platform analyzers over 2 billion data facts per day from over 15 million users. "Having run revenue management and loyalty programs for some of the biggest telecom companies in the world, we saw an opportunity for those programs to have a tremendous impact on the mobile apps industry. It's a bit ironic that there are so many AI-based marketing, push notification, and UA solutions available for mobile apps, but so few AI-based revenue and loyalty solutions. We're trying to fix that."
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