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ThreeKit raises $20 million to generate 3D product renderings on the fly

[2019.11.13, Wed 14:05] So if a picture of a product's worth a thousand words, what about a three-dimensional rendering of said product? Ask former visual effects software creator Ben Houston's ThreeKit - it's in the business of creating them for clients like Crate and Barrel, Steelcase, and CIROC. The Chicago-based startup's offering enables brands to produce interactive three-dimensional "Experiences," such as product tours and comparison tools. ThreeKit today announced that it's raised $20 million in series A funding Shasta Ventures, with participation from Salesforce Ventures, and individual investor Godard Abel. "Buying online takes away the ability to touch and feel a product, so interactive product visuals are critical, especially for highly configurable and sophisticated products," said ThreeKit president Joachim Klein, who joined the company in February. "Commercial photography falls far short of online buyer expectations, and current eCommerce experiences don't capture how consumers engage with product listing before buying. Threekit overcomes these challenges by enabling incredible virtual product experiences." Customers load their products in and tap a dashboard of options to create, edit, and optimize display content for use in product configurators, sales aids, or augmented reality and virtual reality apps. One use case ThreeKit touts pretty heavily is photorealistic images: With no more than a three-dimensional model of a product, it says, brands can add colors, textures, and lighting; set camera angles; and generate images and thumbnails of "All product permutations." ThreeKit claims that a few of its ecommerce clients have experienced a 40% increase in conversions, an 80% reduction in returns, and 20% higher order value after trading out static product images for three-dimensional visuals.
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