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Lyft offers freebies to encourage people to ditch their cars

[2019.11.08, Fri 05:05] If you're a Lyft rider in Los Angeles, San Francisco, or Chicago and you're selling your car anytime soon, then you could be in line for some freebies from the ridesharing company. As part of its ongoing quest to try to persuade folks to give up their vehicles and use alternative ways of getting around, Lyft is offering $250 of ride credits and three months' free membership of its recently launched Lyft Pink subscription service to riders who sell their car through online retailer Carvana. In the email you'll find a link to page explaining the steps you'll need to take to sell your vehicle in order to receive Lyft's ride credits and three months' free membership of Lyft Pink. Once the sale of your vehicle is complete, Carvana will send you a check for your vehicle, together with $250 of ride credits straight to your Lyft account and details regarding the Lyft Pink membership. Lyft's offer is the the latest iteration of its Ditch Your Car campaign aimed at reducing car ownership and easing traffic congestion in major cities. In a program that ran throughout September 2018, Lyft says it successfully encouraged more than 120,000 participants to stop using their personal car for a period of 30 days and instead use alternatives such as ridesharing services, rentable electric scooters and bicycles, and more traditional forms of public transport. Lyft also claims it persuaded around a quarter of a million people to ditch their cars in favor of ridesharing services in 2017, while last year almost half of its riders said they use their cars less because of Lyft, with 22% reporting that owning a car had become less important.
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