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Activision Blizzard hits Q3 earnings targets with strong World of Warcraft Classic results

[2019.11.07, Thu 22:05] Activision Blizzard reported today that its earnings for the third quarter ended September 30 beat Wall Street's expectations on both earnings and revenues. The company had a big launch of World of Warcraft Classic during the quarter, and that helped drive the audience much higher in both Asia and the West, the company said. Activision Blizzard's core businesses include games like Overwatch, Call of Duty, and World of Warcraft on consoles and PC and its Candy Crush mobile games. "Recent launches have enabled significant growth in the size of our audiences for our Call of Duty and World of Warcraft franchises. As we introduce mobile and free-to-play games based on our franchises we believe we can increase audience size, engagement and monetization across our wholly owned franchises. With a strong content pipeline and momentum in mobile, esports and advertising, we are confident we will remain a leader in connecting and engaging the world through epic entertainment." Chief operating officer Coddy Johnson said in a call that Activision Blizzard will be able to spend a lot of money marketing Call of Duty Mobile, and this will affect profitability in Q4. Meanwhile, the Blizzard Entertainment side of the company showed off its games in the works such as Diablo IV and Overwatch 2 last week at its BlizzCon 2019 conference in Anaheim, California. Kotick said in an analyst call that he expects Blizzard to deliver consistent results thanks to strong franchises like Overwatch, Hearthstone, and World of Warcraft. World of Warcraft Classic drove the biggest quarterly increase to subscription plans in franchise history, in both the West and East, the company said.
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