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Google acquires Pointy to help local retailers compete against Amazon

[2020.01.14, Tue 15:05] Google has acquired Dublin-based Pointy which had developed a solution designed to help traditional retailers compete with ecommerce giants such as Amazon. "It became clear that we shared the same vision of how technology can improve local retail businesses. So today is a natural next step in our journey. By joining forces, we will be able to help people discover local stores and products on a much larger scale. We think this is the right way to accomplish what we set out to do - to bring the world's retailers online and give them the tools they need to thrive." As Amazon expands its physical footprint to bring items ever closer to people's home to speed delivery times, Pointy wanted to make it easier for consumers to find the same products in local stores. The problem traditionally is that either many of these local business didn't have their full inventory online, or consumers have to search numerous sites individually to discover if a product was nearby. Over the last couple of years, Pointy had announced several integrations with Google services, including a See What's In Store feature that displayed a retailer's inventory on its search result, and Local Inventory Ads. "Google has long been committed to helping small businesses grow and thrive in the online world," wrote Google's Peter discovery, Senior Director of Local SMB Products, in a blog post. "One of the challenges small merchants face is getting their in-store inventory information online in a way that is easy to manage and reliably up to date. Since organizing the world's information is core to what we do, we've been working to make it easier for local merchants to better showcase their products to interested shoppers on Google."
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