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Gamesight: Twitter's ad network provides the best value for PC and console games marketing

[2020.01.14, Tue 14:05] Twitter's ad network provides the best value for PC and console games marketing, according to a report by influencer marketing platform Gamesight. Using data gathered from in-house marketing campaigns over the past year, the company compiled and ranked the most effective networks using parameters such as volume, reach, and conversion rate. Gamesight CEO Adam Lieb said in a statement that social networks meet the players where they are hanging out, targeting them in spaces where conversations among the community already take place. CPM Star had the most diverse reach, making significant impacts in countries like Germany and China with a conversion rate of over 4.3%. That means 4.3% of those who viewed the ad took some kind of action. Google and Facebook Ads remain the best networks for volume. Despite their reach, these networks were on the lower end of conversion probability. Online gaming and its communities are highly accessible via the internet, making it a no-brainer for businesses to advertise to them on their most-visited social networks.
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