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How tech is catering to the elderly and caregivers

[2020.01.13, Mon 23:05] At CES 2020, tech's biggest trade show, it was heartening to see that the tech industry is paying attention to the needs of the elderly, and the younger people who provide care for the elderly. Most of the tech for the elderly was in the health and wellness marketplace in the Sands Expo, which was up 25% in exhibitors and 15% in square footage. The American Association of Retired Persons said in "2019 Tech Trends and the 50+" that 115 million Americans over 50 represent an enormous market for technology and that by the end of the next decade this group is projected to spend $84 billion on tech products. The media also did a better job focusing on stories about the elderly and caregivers. Phonak, a hearing aid brand owned by Swiss company Sonova, actually took molds of my ears to create custom hearing aids. Its Virto Black hearing aids are aimed at delivering customized hearing solutions that are far above what others can do in quality. Akio Toyoda, CEO of Toyota, noted in his press event at CES that elderly people can receive better care in a place like Toyota Woven City, a connected community that the company is building on a former Toyota factory site.
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