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FBN Releases HedgeCommand, Breakthrough Data-Science Technology to Personalize Grain Marketing Recommendations

[2020.01.13, Mon 16:03] Farmers Business NetworkSM(FBN), the independent farmer-to-farmer network, today announced the launch of HedgeCommand, a grain marketing system that uses data science and economic analysis to generate truly personalized pricing recommendations for members. HedgeCommand is the result of a multi-year research and development program that set out to put financial decision-making technology at the fingertips of farmers in support of crop marketing. "When we started in the grain marketing space, we were surprised to realize that despite the tremendous amount of technology that's transformed nearly every other aspect of farming, most growers were still rolling the dice with their marketing," said Satish Nandapurkar, VP of Product Strategy at FBN. "We built HedgeCommand to bring the same level of scientific rigor to grain marketing that producers already apply to their agronomy." Farmers in the FBN Market Advisory program get access to FBN's Market Intelligence, technology, and a team of Crop Marketing Advisors. FBN members receive input price and performance transparency, comprehensive farm benchmarking and analytics based on over 230 million acre-events of real-world precision agronomic data. The FBN Direct e-commerce platform provides national, transparent pricing on ag chemicals, fertilizers, seeds, and technology helping farmers reduce operating costs. FBN Crop Marketing provides farms premium contracts, production contracts, risk management, and price intelligence.
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